Tunisia attended the “Maison et Objets” fair from 20 to 24 January 2017. This is one of the most popular events in the world. Reserved for professionals, it explodes the whole universe of the house, from decoration to tableware, through accessories and textiles.
This year, the National Handicraft Office (http://www.onat.nat.tn) has done things differently. Simplify, standardize and highlight the product, here is the approach that has been applied to expose the know-how and live Tunisian in Paris.
Designed by Philippe Xerri, creator of Rock the Kasbah http://www.rockthekasbah.net and for whom Tunisia is a country of adoption, the stand Tunisia has put forward the most innovative creators of the place.
We will cite artisans like El Houch, Zitoun Artisanal, Atelier Fantar, The Bazaar, Furniture El Jerid, ….
More refined, the stand has attracted the attention of visitors and especially professionals who are always looking for new products. With 3,000 brands, 45% of which are international, the exhibition attracts over 70,000 visitors.
If “Maison et Objet” is the reference event for all those involved in the art of living, home fashion, interior decoration and design, it remains to be seen whether the ONA has set up The tools of communication and evaluation of its participation. It is obvious that in order to refine its participation, it is necessary to know or position the brand Tunisia in relation to the market. What is his perception? What is the reputation of the operators? What is the record of this edition? …
So many questions that the Private and Public sectors are not lacking to prepare for the participation of September 2017.
Photo Credit / Martial VIAHERO